Tuesday, May 5, 2015

Hopworks Urban Brewery - Nonstop Hef Hop Session Wheat Beer

It's Play Time?
Spoiler Alert for MAD MEN! Spoiler Alert! Sunday's edition of MAD MEN was interesting. Don Draper was given Miller Beer as his new, ginormous account. The Miller folks were flying in from Beerland to discuss their newest product--remember, this is 1970ish. They didn't tell us the name of the new brew, but it was pretty obvious they were talking about Miller Lite.

The marketing man began his spiel by describing the typical, American beer drinker: "He has a family, he works long hours, he has a lawnmower, he has a garage filled with tools that he never gets to use..." That's not a direct quote, but it went something like that. The scene got me thinking about how that Madison Avenue dude would describe the typical PORTLAND CRAFT BEER DRINKER.

"He/she has a bicycle, he/she shops at the co-op, he/she has home brewing equipment in his/her garage, he/she has a membership to the Tool Library, he has a beard, she has a bearded dragon lounging on the dashboard of her dented 1997 Subaru Outback..."

What kind of beer could be specifically marketed toward THAT person? Hmmmm, I think Hopworks Urban Brewery has that figured out: Nonstop Hef Hop Session Wheat Beer. It's a true "session" beer, with the ABV running at 3.9%. HUB's sales sheet describes it as an "active sports beer - low calorie/low alcohol - dry-hopped American wheat beer - citrusy hop aromas and flavors - clean, dry finish." Yup, that just about sums it up. Sounds like the perfect beer for the active Portlander. 

I bought my 16 ounce can of Nonstop Hef Hop at New Seasons for $2.49. I like that it comes in a can. That's always a plus for BBQ or camping beer, in my opinion. Easier to pack, chill and dispose of the empties. How is it? I thought you'd never ask!

The beer poured into my glass a hazy, golden orange color with a bright, white head. The head rose up to a finger thick and dissipated quickly. A thin cap of lacing was left behind.

Aroma was citrus hops with some floral, herbal notes.

Taste was very much like a NW pale ale. Indistinct citrus hops flavor. Primarily orange and lemon zest. Bready, wheaty malt. 

Medium to slightly thinner mouthfeel with good carbonation. Crisp, clean, dry finish. Truthfully, I probably wouldn't know this was a low cal, low ABV beer if somebody just handed me a pint. It certainly is an easy drinker with plenty of flavor.

Overall, this brew is a keeper and a topnotch lawnmower beer. I will absolutely stock my BBQ cooler with Nonstop Hef Hop this summer. I'm giving it a respectable BeerGuyPDX rating of 3 1/2 crushed cans out of 4. AND a Droolie. It had enough hops aroma to perk up the nose of the Wonder Beagle.

No comments:

Post a Comment