Sunday, February 1, 2015

Rogue Ales - PDX Carpet India Pale Ale

Iconic or gimmick?
There are lots of gimmicky craft beers out there nowadays, and Oregon's Rogue Ales appears to be the little engine pulling that gimmick train. Rogue is responsible for the unbelievably popular line of Voodoo Doughnut inspired beers. They all come is shocking pink bombers (like the doughnut boxes) and a wide array of truly awful doughnut inspired flavors: Maple Bacon; Lemon Chiffon Crueller; Pretzel, Raspberry & Chocolate; Chocolate, Peanut Butter & Banana. My god, they are terrible, horrible tasting beers. Let's just say, I'm not a fan, but out-of-state tourists can't seem to get enough of the stuff. Rogue is catering quite successfully to the tastes of these tourists, as the Voodoo beers are apparently flying off the shelves at Made in Oregon stores.

Rogue has also received much publicity with a beer brewed with yeast gleaned from a brewer's beard (that one was actually a very decent farmhouse ale) and an upcoming release of a Sriracha hot sauce flavored beer. Yup, they are pretty much cornering the market on craft beer gimmickry, so it should come as no surprise that Rogue has come out with a beer that could not possibly be more laser beam marketed toward tourists: PDX Carpet India Pale Ale.

For the past 20 years, visitors to Portland (and returning Oregonians) have taken photos of their feet landing on the unique pattern of the carpet at Portland International Airport. That old carpet was recently replaced with a new pattern, much to the disappointment of many residents and travelers who considered the rug to be a Portland icon. Not missing a beat, Rogue has dedicated a beer to the pattern and ensured that bombers of the stuff will be toted home by thousands of visitors to our fair city and state. Ingenious!

I'd rather EAT doughnuts, thank you.

Of course, my immediate fear was that the beer was brewed with yeast gleaned from the CARPET itself. Gratefully, that is not the case. PDX Carpet IPA comes with an ABV of 6.4% and 46 IBU's. How's it taste, you ask? Like carpet, you wonder? Let's find out...

The beer poured into my glass a classic, slightly hazy, orange amber color. The off-white head rose up to about an inch tall and dissipated at a moderate rate. A thin cap and spots of webby lace left behind.

Aroma was also classic PNW IPA: citrus and pine hops. Caramel malt.

Taste followed the nose. Citrus. Grapefruit and orange. Sweet, earthy malt. Nice balance. 

Medium mouthfeel with appropriate carbonation.

Overall, it's a decent IPA. Nothing amazing but nothing bad about it either. Not worth the $8.00 I paid for the bomber. There are many other, less expensive, Oregon-brewed IPA's out there that can match this flavor profile. It actually isn't a bad representative of a classic PNW IPA for tourists to take home with them. It's not too bitter for the uninitiated palate but has all the right tasty parts to it. I'm giving PDX Carpet a BeerGuyPDX rating of 3 crushed cans out of 4.

1 comment:

  1. I think the tourists pick these up as perfect examples of 'Keep Portland Weird' and also as a 'gag' gift. Emphasis on gag.