Thursday, September 5, 2013

Stone Brewing Company - Enjoy By 09-13-13 IPA

Time's running out!
Stone Brewing Company has been putting out a series of "Enjoy By" IPA's with an expiration date printed boldly on the label. Heck, the expiration date is actually part of the beer's name. It's almost like the stuff will self-destruct if you don't get it out of your cooler before the drop-dead date. BOOM!

Seriously, the whole concept seems pretty gimmicky to me, and I don't like gimmicks. Just give me a straight pitch. We all know that IPA's don't age well. They are best consumed soon after they're bottled--that is if you want to get the full value of those scrumptious hop flavors. In any case, I suppose it's a highly effective little gimmick. These beers fly off the shelves and are wildly popular. I was practically forced to try one.

The beer poured into my shaker pint a clear, golden orange color. The creamy head rose up to almost a full finger high and dissipated slowly. An appropriate amount of lacing was left behind.

Aroma was big on citrus hops and tropical fruit. Orange, pineapple and passion fruit. It smelled like POG. An appreciable smell of pine and some sweet caramel malt in the background, as well.

Taste was big on citrus: orange and grapefruit. Flavors of pineapple and passion fruit. There was a sweet, bready malt taste that was very well balanced against the bitter hops. Nice spiciness in there, too.

Medium mouthfeel with good carbonation. Creamy finish with just a bit of noticeable booze. In spite of the 9.4% ABV, it was an easy drinker. I liked it.

Merry the Wonder Beagle went droolie apesh*t over this beer. I'm giving Enjoy By 09-13-13 a Beer Guy PDX rating of 3 1/2 crushed cans out of 4 AND a Droolie. I better go get another bomber. 09-13-13 is fast approaching.

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